Auténtico: The Definitive Guide to Latino Career Success

Latinos are on the way to being one-third of the U.S. population by 2050. They’re changing the country’s talent, marketplace, and political landscapes in unprecedented ways. So why is it there are so few Latino executives and senior leaders? Authors Andrés Tapia and Dr. Robert Rodriguez call it the “4% Shame”—the low percentage of Latino corporate executives today. This book digs deep to understand the external forces of conscious and unconscious biases, and the internal forces that create tensions for many Latinos about whether to assimilate, opt out, or double down on their cultural identities in their quest to get ahead. Insights have been gleaned from interviews with 20 successful Latinx Boomer executives and focus groups with dozens of GenX and Millennial Latinx leaders, and interpreted through the lenses of the authors’ two very different personal experiences as Latino leaders in corporate America. Read more here.